BetterPet Communities: How the Industry's First Pet Certification Program Turns America's 87 Million Pet Households Into Your Competitive Advantage.
The pet industry is booming, and smart property managers are taking notice. Today, we're excited to announce an innovative partnership that will transform how properties serve their pet-owning residents: BetterPet Communities, a groundbreaking collaboration between BetterPet.com and PetScreening.
The numbers don't lie—America is a nation of devoted pet parents. With 87 million U.S. households sharing their homes with furry family members, the pet economy has evolved from a niche market to a dominant force in consumer spending and lifestyle decisions.
Consider these eye-opening statistics:
These aren't just pets—they're family members with dedicated budgets, holiday gift lists, and prime real estate in their owners' hearts and beds.
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Here's where it gets interesting for property managers: while the pet economy thrives, the real estate industry has been leaving money on the table. Industry data reveals that 1 in 3 residents have undocumented pets, and in 2024 alone, the property management industry lost over $16 billion due to undocumented and non-compliant pets.
This represents a massive opportunity—not just for revenue recovery, but for creating truly exceptional resident experiences that acknowledge what modern renters value most: their pets.
BetterPet Communities represents the industry's first comprehensive pet certification program, designed to help forward-thinking properties capture this opportunity while elevating their resident experience.
This isn't just another amenity—it's a strategic positioning tool that demonstrates your property's commitment to understanding and serving today's pet-owning families.
Step 1: Pet Audit If your property already uses PetScreening, you're just one step away from certification. Our proprietary PetComply.ai technology conducts a comprehensive digital audit of your pet profiles, ensuring accuracy while identifying compliance gaps and undocumented pets. This process simultaneously boosts safety, enhances compliance, and uncovers hidden revenue streams.
Step 2: Earn Your Badge Upon successful completion of your audit, your property receives official BetterPet Community certification. This includes digital badges for your website and physical stickers for your leasing office—tangible proof of your commitment to pet-friendly excellence.
Step 3: Unlock Exclusive Benefits Certified communities gain access to the BetterPet Savings Bundle—a collection of digital gift cards worth over $200 that you can offer to residents at no cost to your property. The bundle includes:
In today's competitive rental market, differentiation isn't just helpful—it's essential. BetterPet Communities certification signals to prospective residents that your property doesn't just tolerate pets; it celebrates them.
When 38% of pet parents' favorite 2024 memory was teaching their pet a new trick, and 80% plan to buy holiday gifts for their "fam," you want to position your property as the natural choice for these devoted pet families.
BetterPet Communities transforms pet policies from a compliance headache into a competitive advantage. By partnering with industry leaders BetterPet.com and PetScreening, we're offering properties the tools to serve the fastest-growing segment of renters while recovering lost revenue and reducing liability.
The pet economy isn't slowing down—it's accelerating. BetterPet Communities ensures your property is positioned to benefit from this trend rather than simply accommodate it.
Ready to discover what BetterPet Community certification can do for your property? Contact us today to learn more about this exclusive program and take the first step toward becoming the pet-friendly community of choice in your market.
BetterPet Communities is available exclusively through the partnership between BetterPet.com and PetScreening. To learn more about certification requirements and benefits, contact our team directly.
